BUY LESS SHOES, CREATE LESS WASTE.

Client: Munjoi Footwear
Photography: Ben Macri Photo, Todd Dionne

Munjoi is the versatile plant-based shoe brand with the goal of reducing waste in a wasteful industry. The goal was to develop a launch campaign strategy that defined Munjoi as a forward-thinking brand intersecting sustainability, comfort and versatility. Sustainability was already a well-told story in a saturated market. The objective was to keep it at the core of the messaging, but develop a better story to make the Munjoi brand boldly interesting.

Designed while Creative Director at Rugged Agency.

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