AN ELITE FITNESS & HEALTH APP
CompTrain is an elite performance app, focused on incorporating wellness as a lifestyle though their training programs. The project was redesigning and redeveloping their app focused on mind and body health (through rigorous training exercises). CompTrain users needed a more personalized, seamless app experience - and an easier way to track and understand their progress.
Designed while Director of Digital Design at Rugged Agency.
In the first 6 months, the new app reduced churn from 12.4% to 10.9%.
The conversion from free to paid users also increased to 16%.