so you can.

Highbar is an impressively bright, supportive and passionate group of people pushing the physical therapy space forward everyday. And it was time they needed their brand to speak louder. We had the opportunity to build a brand identity for them to support their growth and evolution as industry leaders in the space, to continue helping people be the best versions of themselves.

After directing a rebrand for the physical therapy company, Highbar - they needed a brand launch campaign. Highbar Health wanted to communicate that physical therapy is a lifestyle, not a doctor’s visit. Dedicated to moving people towards happier & healthier living, the objective was to put patient voices at the forefront. The campaign humanized the mechanics of physical therapy by showing movement in more approachable ways. Anyone can get back to the things they love – and do them even better. It’s movement, elevated.

Work done while Creative Director at Rugged Agency.