milk plants.
not cows.
Client: Almond Cow
Photography: Joe St. Pierre Photography
Hair & Makeup: Alicia Dane
Almond Cow, the plant-based milk maker, needed a campaign that reinforced its earth-friendly mission: drink more plants. Riffing on the esteemed and celebrated “Got Milk” campaign, we flipped a familiar concept on its head by creating (real) plant-based ingredient mustaches.
Designed while Creative Director at Rugged Agency.